What they sell
Home Accessories, Home Fragrance, Furniture (Chairs/Garden/Tables/Stools), Bedroom, Bathroom, Kitchen, Dining, Lighting, Lifestyle
What their style is
Everything from shabby chic and vintage inspired to mirrored furniture and contemporary
What they value
Inspiration, trends, creating the perfect home
What their perfect customer looks like
You have most of your large furniture, and now you want the details that will make your home special – and you want a shop that you know you can go to for future purchases as well as gifts for friends and family. Your style is generally classic and timeless, with maybe a nod towards something more specific like Scandinavian or chabby chic, so you can find complementary options at Amara that you know will work in several settings.
What they say about themselves
During project managing the renovation of her own home, Sam Hood found it almost impossible to find her favourite homeware brands online. Sparking the idea for Amara. Combining her strengths with her husband Andrew, the pair, who never planned to start a business together before, took a leap of faith and created the Amara that we know and love today.
We know that your home is an extension of you. Whether it’s ongoing renovations or a seasonal refresh, we’ve got what you need to create your dream home. And we’re passionate about helping you achieve it.
We care about the environment and sustainability issues, and are continuously working to ensure that our operations are improving with these considerations in mind. We believe choosing designs for your home that will last is a great way to help care for our planet.
One thing we all share is a belief in Amara, the products we sell, and the award-winning customer service that we offer every day.AMARA
Our Favourite Products
Policies, locations, and other information
- Warehouse Location: Northampton
- Collection/Viewing: None available
- Returns: 30 days to return, free returns on certain products, information available on item description
Amara have built a strong reputation through offering sought after brands as an online boutique for many years with a focus on great customer service. We pride ourselves on having impeccable customer service, no query or request is too small or too much for our dedicated team to tackle. In 2011 the team was rewarded for all of their hard work beating off stiff competition to win an award for Best Online Customer Services. They continue to be dedicated and passionate about the vital role they play at Amara, striving to make sure each customer has an enjoyable shopping experience every time.
On the site we also use Feefo, an independent review company that gives customers an easy to use way of leaving feedback about their Amara experience. Customers can leave reviews on both the service they have received and the products themselves, and it gives us the ability to respond publicly to all queries, ensuring customers that we do our best every step of the way. In March 2014 Amara was awarded Feefo’s Gold Trusted Merchant award for providing consistantly outstanding customer service. This has pushed us even harder to maintain the high level we already have and will keep us motivated to provide an even better customer experience in the future.
Breakdown of selection
Amara have an almost overwhelming selection, with thousands of items in each category, and a wide range of prices, everything from small touches that will elevate a room to a gold plated cutlery egg for £11,000, for example!